Businesses
come and go. Some thrive, others dive and some just manage to survive and tread
through the waters to stay afloat. An entrepreneurial soul needs to get acquainted
with these key facts to succeed in business:
1. The Edge of
Experience - Incompetence accounts for a lot of business flops. Experience
builds skills. Hiring a team of tenured managers assures you that team players
will almost always be on top of their game.
2. Go with
Gumption - Maintain an ""I can!"" mentality.
Resourcefulness and persistence comes from that place where you just have to
pull all the stops to get there.
3. Fill a Need -
A product that stands out and measures up to its competitors keeps consumers on
their toes with choices. The needful factor in your product/service will assure
you that people will always have that extra dollar to spare for it. Make your business
readily available and pleasantly convenient to acquire.
4. Battle with
Strategy - Arm yourself with a good marketing plan prior to any business
investment. Strategic marketing tools never fail to put your business in the
limelight. Research and utilize every bit of information about your target
market and you can be assured your presence will always be acknowledged.
5. Personality
Sells - The power to convince a customer that your product/service is worth top
dollar lends as much on how good an impression you've made with buyers.
6. Groove to
Innovation - Continuously developing your product/service keeps you abreast
with the changing needs of consumers. Keep your loyal customer base and at the
same time gain new admirers.
7. Build
Business Bonds - Establish good rapport with your suppliers. Number crunching
is maximized when you can equate supply costs with the ability to price
competitively. A good relationship with your supplier merits good deals and
reduced costs.
8. An
""A"" for Attitude - Business thrives when mutual respect,
maturity, trust and fair treatment are ingrained between employees, suppliers,
managers and business owners. One cannot always measure this with quantifiable
figures but failure to uphold them does leave a bad imprint.
9. Location,
Location, Location - It is a deal breaker in most business ventures if not
addressed accordingly. A feasible, accessible and high density traffic business
location is a no-fail connection between your product and your customer. Based
on marketing studies, it takes a probable consumer to try your product only
upon seeing it an average of about 7 times.
10. Getting in
the Mix - The old adage ""never put all your eggs in one
basket"" is a useful business strategy for survival. The economy will
rise and fall but consumers will always have needs. Developing a product mix
ensures the continuity of your business as consumer trends and lifestyles
change with the times.
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